Updated October 2026
Selling your business? License its data first
Your company's written record of how it works is an asset AI buyers price on its own, and they watch deals for it: Mercor approached Warmly about its archives after HubSpot acquired the company.1
Why first
Why the data is worth separating out
Licensors quote an operating company $100K-$2M+ per data package, and micro1 says the seller keeps ownership. Ask each licensing company whether a license that closes before the sale can sit alongside it rather than be folded into the price.2,3,4
Polyshares lists a $110,000 license for a global marketing agency on its track record page, its own claim. At the large end, Spirit Airlines' archive drew a $10M bid from Google.5,6
This applies whether you are selling a book of business, an agency, a practice or a whole firm. The buyer of the business wants clients and staff; a data licensor wants the record of how the work was done. Ask both sides early, so neither deal surprises the other.
How
What to settle, in order
Decide scope first: your own SOPs, templates and project history are the cleanest package, and data held on behalf of clients is often excluded; Polyshares says it excludes it outright. Then ask each licensing company how long its process takes: offers usually come within a few days to two weeks, and most buyers pay within 2-8 weeks of signing, from Mercor's 2-4 weeks to Net 30-60 at Polyshares and Ventra.7,8,9,10,11
What buyers take
What licensors ask for
Licensors want the written record of how your company works. micro1 asks for internal docs, SOPs and playbooks, knowledge bases, project workflows, internal comms, templates, CRM and workflow metadata, and task histories. Mercor lists Slack, Teams, Gmail, Outlook, Salesforce, Drive, Notion and 100+ other tools. Polyshares buys Slack, email, Drive, CRM, tickets, design files, calls and ERP.12,13,14
Floors are set on headcount. micro1 asks for 30+ employees, Nyne for 20+ US W-2 staff and 3+ years, and Polyshares says any company with real operating history. If staff numbers fall ahead of a sale, check the floor against your headcount today, not at your peak.15,16,17
FAQ
Questions, answered with sources
No source we have measures that. micro1 says the seller keeps ownership, so the data is licensed, not sold; ask whether the license is exclusive, since that affects what an acquirer receives.4
At least one has. Mercor approached Warmly about its archives after HubSpot acquired the company.1
Offers usually come within a few days to two weeks: Ventra says 3-7 days and Polyshares 1-2 weeks after intake. Most buyers pay within 2-8 weeks of signing, from Mercor's 2-4 weeks to Net 30-60 at Polyshares and Ventra and 30-60 days at Your Data Value. Some pay only after they accept the data: micro1 invoices only after written acceptance.11,9,8,18,19
Closed startups typically sell their archives for $10K-$100K through SimpleClosure, which has done 150+ such deals.20
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- Who owns this data: the company, an estate, or someone else?
- How does a license affect a sale of the business: reps and warranties, change of control, earnouts, exclusivity?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?