Updated October 2026
Small business owners: are your old files really worth money to AI companies?
Why you are seeing this
Why your feed is suddenly full of these ads
We counted at least 18 advertisers running "your company data is worth money" ads on Meta, almost all of them started between 2026-09-01 and 2026-10-14. Only a few are buyers. Most are new brokers who pass your details to a buyer and take a cut.8
The trigger was money moving at scale. micro1 committed $1B over 12 months to buy company data, and Google bid $10M for bankrupt Spirit Airlines' internal emails and Teams messages, a sale the court has not yet ruled on. Once those stories ran, the ads followed.9,10,11
In plain words
What they actually want from a shop or an office
The ads aimed at owners skip the jargon. One talks about old files collecting dust on your server: job folders, invoices, exports. Another says don't shred those files yet and names SOPs, manuals and training guides. A third lists emails, job notes, quotes, tickets and call logs.12,13,14
What ties these together is the record of how your people do the work: who asked for what, who answered, what got decided and what happened next. Buyers say they want well defined workflows that employees carry out again and again. A 20-year-old dispatch log or a binder of procedures is exactly that.15
Start here
Start with the question on your mind
Can a business my size do this, and how many employees do I need? What is it worth, and is this a scam? Will my customers or my staff find out, and do I give anything up? How long does it take, and what happens after I am paid? Each question has its own page below. When you are ready, the quiz takes two minutes and introduces you to the buyers we work with that take a business like yours.
Two things hold across all of them. The buyers that publish terms describe a license, not a sale of your company: you keep ownership and review samples first. And every legal, privacy or tax question is something to talk through with the buyer before you sign, with your own advisor if you like.16
FAQ
Questions, answered with sources
Most of these ads send the click to a Meta Instant Form. That collects your details fast but gives you nothing to read first, which is why it pays to look the company up before you answer.21
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Which of our records are excluded before anything leaves the building, and who decides?
- Do any of our customer or supplier agreements limit what we can license?
- Who owns this data: the company, an estate, or someone else?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?