Updated October 2026
How much is my company data worth?
You have seen ads promising up to $2M or $5M and want to know what a business like yours would really get. Our estimate, not a buyer's: for a 20-100 person business, expect tens of thousands to a few hundred thousand dollars, with the ad ceilings far above that. Published buyer ranges mostly run $100K to $2M, as the buyers' own claims, while closed startups' archives have typically sold for $10K-$100K.1,2,3,4,5
What the ads say
The ad numbers, and whose numbers they are
Most ads in your feed start at $100K and top out at $2M, $4M or $5M, and a few start lower, around $50K.6,7,3,8,9,10,11,12,13
Every one of these is the advertiser's own claim, and none names the seller's size or the data volume behind it. Treat them as the top of a range someone hopes you will aim for.
| Fact | Value and source |
|---|---|
| micro1 estimator ad | "Companies are earning $100K-$2M+ by licensing anonymized operational data"; answer 5 questions for an estimate |
| Goldmined.ai ad | "Sell your company data - $100K-$1M" and "AI labs pay $100K-$4M"; free valuation; for companies with 30+ employees |
| "AI Data" page ads | "Get $100K-$5M for your dispatch data", "$100K-$5M for your shop's data" and "$100K-$5M for how your brokerage runs"; free appraisal |
| monsterdata.ai (Rooster AI Agents) ad | "$50K-$1M+ for your company's data"; "old emails, tickets and SOPs"; "Licensed, not sold"; free 1-minute estimate; 20+ employees |
| Your Data Value terms | "Sell a copy. Keep your data."; "$200K to $2M"; "30 to 60 days"; "No upfront fees" |
What has actually been paid
Deals with a number attached
The closest thing to independent prices comes from closed companies. SimpleClosure, which handles wind-downs, says it has done 150+ data deals at typically $10K-$100K each. One shut-down crypto startup got about $25,000 for its code base, with about $15,000 for workspace data pending. Cielo24 got a reported hundreds of thousands of dollars for 13 years of Slack, Jira and email.4,14,15
Brokers' own success stories sit higher, from about $110,000 to $290K. None of them names the business, so we cannot check them.16,17,18
| Fact | Value and source |
|---|---|
| Deals closed | 150+ data deals for wound-down startups, typically $10K-$100K each |
| A closed crypto startup's data | About $25,000 for its code base, with about $15,000 for workspace data pending |
| Cielo24 archive sale | Cielo24 sold 13 years of Slack, Jira and email for "hundreds of thousands of dollars" |
| Marketing agency license | Lists a $110,000 license for a "global marketing agency" |
Your number
What moves a small firm up or down
Buyers ask the same things before quoting: how many employees you have, how many years of records, how much is in English, where you are based, which tools you use, and whether anything is regulated or sensitive. More people, more years and more connected tools generally push the number up.19,20
Our estimate, not a buyer quote: a 20-30 person business with several years in a few connected tools sits at the low end of the buyers' $100K+ range, if it is accepted at all. A smaller or messier archive looks more like the $10K-$100K closed-company deals. Health or financial records can raise interest but also raise the cleaning cost, which comes off your price one way or another.1,4
Published examples
What firms like yours have been paid
A few buyers publish examples with a size or a trade attached, all as their own or their partners' claims. Pewter reports a 60-person accounting firm paid $350,000, a 70-person engineering firm $450,000 and a 100-person freight broker $650,000 through its licensing partner. Polyshares lists a $300,000 license for a general contractor and $275,000 for a solar company, with no names or sizes given.5,21
If your firm looks like one of these, the quiz is the quickest way to find out whether the buyers we work with would make you an offer, and a written offer on your own records is the only number worth planning around.
FAQ
Questions, answered with sources
Nyne's ads say the price changes as labs fill gaps, which cuts both ways. No buyer publishes a price trend.27
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- How is the payment taxed?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?