Updated October 2026
What happens on the first call
Someone has booked a call about your company's data, and you want to know what to expect. It is short, usually 15 to 30 minutes: a round of questions about your size, history, tools and anything sensitive, then a rough range. Have your headcount, years of records and systems list ready, and come with your own questions about who gets the data and how it is cleaned.1,2,3
What they will ask
The questions you will hear
The core set is short: how many employees, how many years of data, how many business entities, what share is in English, where you are headquartered, and whether anything is regulated or sensitive. Some buyers also ask whether you have licensed or sold data before.3,4
Then the systems. Expect to name your email (Gmail or Outlook), chat (Slack or Teams), accounting (QuickBooks, Xero, NetSuite), CRM (Salesforce, HubSpot) and job or project tools (Asana, Jira). Those are the names on most buyers' lists.5,6,7
Have this ready
A one-page cheat sheet
Employees today, and at your peak. Years in business, and years of records in each system. Which systems hold what. Rough volume, such as mailboxes or tickets per year. Any health, financial or HR records mixed in. Folders you will not include. A list like this is often called a data manifest, and it takes about 1-3 hours to build. The quiz asks for most of it and introduces you to the buyers we work with that fit, so your first calls are with companies that already take a business like yours.8
What you ask back
Seven questions to ask them
Are you the buyer or a broker, and how are you paid? Which AI labs will receive the data, and will you tell us? MIT Technology Review found sellers often cannot see the end buyer. Do you connect to our systems or do we export? Frankfurt Kurnit advises no direct system access.9,10
How are names and personal details removed, and do we review samples first? When are raw files deleted? Is the license exclusive? Do we get a written offer before anything leaves?11,12,13,1,14
After the call
What should happen next
FAQ
Questions, answered with sources
A one-page list of headcount, years, systems, rough volumes and exclusions. It takes about 1-3 hours to put together.8
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- What do we agree to, if anything, by sharing samples before a contract?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?