Your service desk handles the same few dozen requests thousands of times a year: a teen driver added, a car swapped, a renewal increase explained, a hail claim reported. Your sales team quotes from a script and your CSRs follow SOPs, and all of it is logged in the AMS, your texting tool and the phone system. AI companies now pay to license a copy of records like these, because they show how a busy agency handles people well, one short decision at a time.
Buyers we work with take agencies your size: most want 20 or more staff, and a few state no minimum. Published ranges mostly run $100K to $2M or more, as the buyers' own figures.
Every service note is about a household, so lead with what your team wrote for itself (quoting scripts, service SOPs, the renewal call guide, retention playbooks and CSR training) and raise household records, driver records and call recordings with the buyer before any export. Take the quiz to see which buyers fit an agency like yours.
Worth
What a agency's data may be worth
Set for a typical agency, 25 staff and 15 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit personal lines agencies. We can introduce you to the ones we work with.
micro1
Names financial services and wants workflows staff repeat; driver changes, endorsements and renewal reviews are exactly that.15,16
- $100K to $2M+, micro1 says8
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.17
Polyshares
Buys CRM records, email and call recordings, and has an outside partner strip personal details before licensing, which matters for household records.1,18
- $100K to $2M+, Polyshares says7
- None, Polyshares says19
- An offer in 1 to 2 weeks, then paid in 30 to 60 days2
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.20,21
Pewter
Takes US agencies with 20+ staff, now or at peak, and removes names, contact details and account numbers before anything is licensed.3,22
Watch out for: Its site was registered in October 2026 and names no people.25,26
Grepped
States no size minimum, so a smaller shop can ask, and lets you leave out any system, folder or record type.6,27
Watch out for: Its own site code calls its estimator "deliberately optimistic", so treat any estimate as an indication.28,29
Who wants this
Do buyers want personal lines agencies?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts insurance or claims in its top of four demand tiers: "Buyers pay a premium for data from your industry."30
- Polyshares marks insurance as a premium industry.31
- VMS, a broker, gives insurance extra weight when it estimates value.32
Which buyers take a agency your size
Shown for 25 staff, a typical agency. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more35
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)4
Pewter
20+ staff and 3+ years36
Grepped
No headcount minimum stated6
Ventra
30+ US employees and 3+ years of records37
Mercor
None stated38
Troveo
No minimum stated; its estimator starts at 2039
Nyne
20+ US W-2 employees and 3+ years5
Endless
Roughly 30+ employees40
Supersoniq
50+ employees and 5+ years41
What buyers value
What in a agency's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Quoting scripts and qualifying questions | Script library, comparative rater notes (EZLynx) | How your sales team gathers a household's details in one call and picks which carriers to quote. | Nothing specific |
| Service SOPs for common changes | Agency wiki | Step lists for adding drivers, replacing vehicles, mortgagee changes and cancellations. | Nothing specific |
| Renewal call guide and retention playbook | Shared drive, CRM campaigns | What your CSRs say when a premium rises, and when to remarket a household. | Nothing specific |
| AMS service notes and text threads | HawkSoft, EZLynx, agency texting tool | Years of short service conversations, each a small decision with a result. | Names, addresses, vehicles, driver records and claims in every note. |
| Inbound call recordings | Phone system | How service calls actually go, the raw material behind your scripts. | Callers' personal details and recording rules by state. |
| Cross-sell and lead follow-up campaigns | CRM, email marketing | The sequences that turn an auto client into a home and umbrella client. | Recipient lists and household details. |
A week of records
A week of data at a agency
- Monday: 90 internet leads worked from the quoting script; 22 bound by Friday.
- Tuesday: 140 texts answered about ID cards, payments and driver changes.
- Wednesday: the renewal team calls 35 households facing increases using the review guide; 8 are remarketed.
- Thursday: a hail storm brings 26 claim calls, handled from the claims-help SOP.
- Friday: a new CSR shadows the senior rep and the training checklist is updated.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories42
- 30 to 200 employees34
- $100K-$2M+ per data package; over $1M for unique data8
- PII removed "when relevant"17
- The company keeps ownership of its data and reviews samples before release43
- Not published
Selling or closing
Selling or closing your agency? License its data first
Personal lines books trade often, especially when an agent retires, and the scripts and SOPs that keep your retention high usually go to the buyer for nothing. Ask whether that written method can be licensed before a sale, with household records left to the buyer's review. Pewter takes agencies that are winding down or already closed, as long as the records still exist.3
FAQ
Personal lines agencies: questions, answered
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- How are driver records, VINs and household addresses found and removed?
- Do our carrier agreements or captive contract limit exports from the agency system?
- How does your review handle recording-consent rules for calls?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Do professional rules apply (AICPA, IRC 7216, HIPAA, ABA Model Rule 1.17, insurance agency contracts, adviser rules, state boards)?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?