Updated October 2026
License your agency's data to AI buyers
Polyshares lists a $110,000 license for a "global marketing agency" on its own track record page.1
An agency's real product is a feedback loop. A client sends a brief, the team pitches three routes, the client kills two, the survivor goes through four rounds of comments, and a month after launch somebody writes the retro that says what worked. Every step of that loop is written: in the brief template, the Slack thread, the Asana card, the comment on the draft and the performance report.
That loop is what AI buyers mean by repeated, multi-step work. Polyshares has published an agency deal, and buys Slack, email, Drive and design files. Mercor takes Slack, Gmail, Drive and Notion. micro1 lists templates, project management workflows and internal comms.
This page is written for agency owners with ten or more people: digital, performance, creative and full-service shops, and the ad agencies that work alongside them. It shows which parts of the archive are the agency's own, which are tied up with clients and ad accounts, what an agency license has been reported at, and what to put to a buyer first.
Worth
What a agency's data may be worth
Pre-set for a typical agency: 30 staff and 7 years of records. No buyer publishes pricing by industry, so industry does not move the band. Our estimate, not a buyer quote.
Buyers
Which buyers want this data
Each reason is the buyer's own published statement about the tools, data or industries it takes, matched to how marketing and advertising agencies work.
Featured partners
micro1
Lists templates, project management workflows, internal comms and task histories, which is how an agency runs a brief.9
- $100K to $2M+, micro1 says6
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.10
Polyshares
Has published a marketing agency license, and buys Slack, email, Drive and design files.1,11
- $100K to $2M+, Polyshares says7
- None, Polyshares says12
- An offer in 1 to 2 weeks, then paid in 30 to 60 days13
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.14,15
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Mercor
Takes data from Slack, Gmail, Drive, Notion and Confluence, and pays 2-4 weeks after signing.16,17
Watch out for: It confirmed a cyberattack in 2026, and class actions followed.20,21
Nyne AI
Buys HubSpot, Salesforce and Asana data, the CRM and project tools many agencies run on.22
- $100K or more, Nyne says23
Watch out for: Pays only after the dataset is accepted, and publishes no timeline.24
Buyer demand
How buyers' own tools rate marketing and advertising agencies
No buyer publishes a price list by industry. These are settings inside buyers' and brokers' own estimators and intake forms, read from their public pages on 2026-10-14. They show how each company sorts industries, not what any agency was paid. The category shown is the one a agency would most likely pick; that match is ours.
| Company | Its category | How it rates the industry |
|---|---|---|
| Troveo | Marketing, media or creative agency | Tier 3 of 4: "Standard buyer demand for your industry." Price factor 1.0 in its estimator.25 |
| Polyshares | Marketing and advertising | Not marked premium (9 of its 45 industries are)26 |
| VMS | Marketing or creative agency | Not eligible for its program right now27 |
Size rules buyers publish
Checked against 30 staff, the typical agency size this page's calculator is set to. Ask each buyer whether contractors and part-time staff count.
Polyshares
No headcount rule; the length and texture of the record matter more28
Mercor
None stated29
Troveo
No minimum stated; its estimator starts at 2030
Nyne
20+ US W-2 employees and 3+ years31
Handshake AI
20+ full-time employees and 3+ years32
micro1
Pewter
20+ staff and 3+ years35
Endless
Roughly 30+ employees36
Ventra
30+ US employees and 3+ years of records37
Supersoniq
50+ employees and 5+ years38
What buyers value
What in a agency's records buyers value
The column on the right is not legal advice: it lists what to raise with the buyer before anything is exported.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Creative briefs and brief templates | Google Docs, Notion, Word | How an objective, audience and constraint become a creative task. | Unreleased client product details. |
| Revision rounds and client feedback | Slack, email, Figma or proofing comments | Draft, critique and fix, repeated: a written record of taste and judgment. | Client staff names and Slack Connect channels shared with clients. |
| Campaign reports and retros | Google Slides, Looker Studio exports, docs | Decisions tied to results, which most training data never has. | Client ad-account data and spend figures. |
| Project and resourcing history | Asana, ClickUp, Monday, Teamwork | How work is scoped, sequenced and re-planned across many accounts. | Nothing specific |
| New-business pitches and proposals | Decks and email | Strategy written to persuade, with the win or loss recorded. | Prospect names and pricing. |
| Agency SOPs and onboarding playbooks | Notion, Google Drive | The agency's own operating method, clearly its property. | Nothing specific |
A week of records
A week of data at a agency
- Monday: two new briefs in, each turned into a creative task with a timeline in Asana.
- Tuesday: internal crit on three routes, written up in a Slack thread.
- Wednesday: client comments on round two, with the account lead's summary of what to change.
- Thursday: the weekly performance report, and a note on which ad set to pause.
- Friday: a pitch deck for a prospect, and the retro on last month's launch.
Process
How it works with each buyer
In each buyer's own published words. Where a buyer publishes nothing, we say so rather than guess.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories9
- 30 to 200 employees34
- $100K-$2M+ per data package; over $1M for unique data6
- PII removed "when relevant"10
- The company keeps ownership of its data and reviews samples before release39
- Not published
Polyshares
Mercor
Selling or closing
Selling or closing your agency? License its data first
Agency owners often plan an exit, and the archive is part of what they built. The one agency license published so far was $110,000, by Polyshares' own account. If you are preparing to sell or merge, ask each licensing company whether a license of your own SOPs, templates and project history can close first, kept apart from client deliverables.1
FAQ
Marketing and ad agencies: questions, answered
Assume they could. Ask the buyer whether client names and logos are removed before the data reaches any AI lab, and decide whether to tell key clients first. That conversation is easier before a license than after one.40
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- Which client agreements assign creative work or reports to the client?
- How are ad-account data, spend and client staff details removed?
- Are talent usage rights in creative files affected by a license?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?
Proof
Deals in this kind of business
- Polyshares lists a $110,000 license for a "global marketing agency" on its track record page. This is Polyshares' own claim; it names no company, size or data volume.1